We're the kids experts.
We play with kids everyday so we know what's hot and our product selection reflects that.
We have a great mix of educational and just-for-fun items because kids need hands-on ways to learn and play.

50% goes back to the kids.
As a not-for-profit organization, we aren't in this to strike it rich, but rather strike the hearts of children.
That's why half of all store sales go towards making sure children continue to experience the joys of play.

Quality for every budget.
The Discovery Store is stocked full of items to fit any budget - from a weekly allowance to a
big gift from grandma - without sacrificing quality. You can count on the Discovery Store to carry
only the best companies including: Melissa and Doug, b., Alex, Manhatten Toy, Crocodile Creek,
Innovative Kids, Industrial Revolution, Infinity Toys, MoGo, Darin, Douglas, Man vs. George,
Toysmith, Schleich and Educational Insights.